Cookware
Product Name: Culinary Fiveply
Company Name: Kuhn Rikon
Tell us what’s new about this product:
You might think that there’s little new in stainless steel cookware, but you would be wrong
At Kuhn Rikon’s R&D department, nestled in the beautiful Rikon Valley in Switzerland, work never stops in the quest for new technologies and processes to make more efficient cookware, knives, tools and gadgets.
A large body of that work has resulted in Culinary Fiveply. Why fiveply over three-ply? The extra two internal layers of aluminium result in a stronger, more stable pan, especially under fierce heat, and one of the extra layers contains particles of copper to improve conductivity speed still further. The result is cookware that can cope without stress with exposure to the extreme and immediate heat delivered by modern induction hobs and powerful solid fuel stoves. In addition, the rim edges of Culinary Fiveply are fully capped with the stainless steel so that there is no exposed aluminium, making the range properly dishwasher safe.
The design is contemporary and elegant and catches the attention of consumers in store, particularly hobby chefs, but it is when the cookware is handled that the magic happens. The feel is weighty and solid but comfortable and balanced, illustrating perfectly the product quality. Consumer response has been wonderful, which of course makes retailers very happy.
Why is this product better than any other on the market?:
There are lots of three ply saucepans on the market but Culinary Fiveply is a clear step up due to the properties listed above. The rolled, capped edge is also unusual, making the pans fully dishwasher safe and providing an all-round pouring lip.
Why should a retailer stock this product?:
At Kuhn Rikon we understand the necessity of a decent retailer margin. We have a carefully considered and successful price list structure that allows our bricks and mortar stockists to compete and even beat online prices, whilst still earning an industry-leading margin. Culinary Fiveply is efficient, tactile and beautifully designed – making an attractive proposition for consumers. Our experience is that repeat purchase rates (for other lines in the range) is very high. Kuhn Rikon can provide our very successful Cookware Display Table on free loan which allows the cookware to be displayed with hanging Frypans and plenty of stock underneath. What’s not to like?
Please tell us more about the range available to retailers:
28 SKUs of cookware including specialist pieces such as uncoated Frypans, Chef Pans, Sauté Pans and woks.
Entry ID: 81
