Product Name: Viners Assure Premium Collection
Company Name: The Rayware Group
Tell us what’s new about this product:
This Assure Knife Collection is crafted from premium, German steel for high performance and features riveted handles for a secure grip. Designed for lasting durability and balance, the collection delivers a classic, professional look with the same commitment to safety and performance as our Assure range. Perfect for domestic to professional kitchens.
Why is this product better than any other on the market?:
Not every knife needs a point. What matters most is a sharp edge – and a safer blade. Viners® Assure knives feature a SaferTip blade design which reduces the risk of puncture injuries from drops or misuse but deliver the same functionality as standard kitchen knives to tackle all food preparation tasks.
As part of our collaborative work with the Let’s Be Blunt campaign, Viners® Assure has been featured across prime-time news segments on Sky, BBC, and ITV – helping to highlight the importance of safer knife design and the growing movement toward replacing pointed-tip knives with safer knives within homes. Viners® Assure is proud to support the Let’s Be Blunt campaign which promotes the widespread adoption of safety-tip kitchen knives, safe disposal initiatives and parental education – working together to make homes safer and prevent knife-related violence within our communities – starting in our kitchens.
Why should a retailer stock this product?:
Building on the success of our existing Assure knives, we are introducing two additional knife collections to offer a good, better, and best solution. SHARP where it matters, SAFER where it counts. Opens packaging with ease, safer tip to reduce risk of injury, tapered edge provides high-performance slicing, high-quality blades reduce cutting friction, ergonomically designed handle, and contemporary and sleek design guaranteed to last.
Please tell us more about the range available to retailers:
Not every knife needs a point. What matters most is a sharp edge – and a safer blade. Viners® Assure SaferTip blade design reduces the risk of puncture injuries from drops or misuse whilst prepping food.
Entry ID: 639
