Product Name: BrüMate Strova
Company Name: Whitby & Co UK Ltd
Tell us what’s new about this product:
The BrüMate Strova redefines the travel coffee tumbler by solving a problem that most insulated mugs overlook: preserving the true flavour of your drink. The Strova is the most feature-packed coffee tumbler on the market, with a 100% leakproof BevLock™ lid, OctaLock™ thread system to make taking your lid on and off a breeze, and MagFlip™ technology to assist in opening your lid and keeping it open while you sip. Its innovative PureSip™ ceramic-lined interior eliminates the metallic taste associated with traditional stainless-steel drinkware, preserving the true taste of your drink. BevGuard™ insulation keeps drinks hot for over four hours or cold for more than 24 hours, and the dishwasher-safe construction completes a premium, user-focused design. The removeable silicone sleeve also protects against any dents and dings – allowing you to take the Strova with you to fuel your day, wherever you go.
Why is this product better than any other on the market?:
BrüMate Strova stands apart by combining features that are rarely found together in a single travel mug. Many insulated coffee tumblers keep drinks hot but they often leave a metallic aftertaste, leak when carried in a bag or have awkward lids that get in the way while drinking. Strova solves all three challenges. Its PureSip™ ceramic-lined interior preserves the true flavour and aroma of coffee and drinks, while the 100% leakproof BevLock™ lid provides complete confidence when commuting or travelling. The patented OctaLock™ system allows the lid to lock into one of eight positions for a comfortable drinking experience, and MagFlip™ technology keeps the lid securely open with magnets while you sip. Rather than excelling in just one area, Strova brings together taste, convenience, leakproof reliability and thoughtful engineering in one beautifully designed everyday product.
Why should a retailer stock this product?:
The BrüMate Strova offers retailers a point of difference and something unique, with technology and engineering that excels above competitors in the marketplace. It combines premium innovation with features consumers actively seek: a ceramic-lined interior for better-tasting coffee, a 100% leakproof lid, exceptional temperature retention and intuitive, user-friendly design. Its everyday practicality appeals to commuters, office workers, traveller sand coffee enthusiasts alike. All BrüMate products are undeniably different and by stocking them retailers are offering customers superior, leakproof drinkware that solves everyday frustrations that other reusable drinkware products do not.
If you wish to provide a supporting statement, please use the field below:
Launched in the UK by Whitby & Co in August 2025, BrüMate is one of America’s fastest-growing premium drinkware brands. The BrüMate Strova, alongside the wider collection, stands out through market-leading innovation that solves everyday consumer frustrations with thoughtfully engineered, reusable drinkware at an accessible premium price point. From flavour-preserving ceramic lining to 100% leakproof technology, every product is designed to outperform conventional alternatives. We are delighted that a leading UK retailer has selected BrüMate for launch this Autumn, providing a significant platform for the brand’s next phase of growth and demonstrating the increasing demand for innovative, design-led reusable drinkware in the UK.
Entry ID: 613
Company Logo
WhitbyCo-Square-No-Tag-1.jpg, BruMate-Logo-2023-hi-1-scaled.png
Product Images
Strova-DarkAura.png, BriChew_Strova18oz_25-RT-sml-scaled.jpg
