Product Name: Tower EcoForm 1.7 Litre Kettle & Tower EcoForm 900W 4 Slice Toaster
Company Name: RKW
Tell us what’s new about this product:
The Tower EcoForm collection brings sustainability into everyday kitchen appliances without compromising on style or performance. The range, including the EcoForm Kettle and 4 Slice Toaster, is made using 100% recycled plastic and designed for consumers looking to make more environmentally conscious choices in the home.
Alongside its sustainable credentials, the collection features a modern ribbed texture and coordinated black finish, creating a cohesive kitchen aesthetic. The kettle includes rapid boil technology that can boil one cup in under 45 seconds to help reduce unnecessary energy use, while the toaster features six browning levels, defrost and reheat settings for greater everyday versatility.
By combining recycled materials with practical everyday functionality, EcoForm reflects growing consumer demand for products that support more sustainable lifestyles while still delivering trusted performance and contemporary design.
Why is this product better than any other on the market?:
EcoForm stands out by making sustainability feel accessible, practical and design-led. While many eco-focused kitchen appliances prioritise environmental messaging over aesthetics or usability, EcoForm delivers both. The collection is made from 100% recycled plastic while maintaining the quality, functionality and finish consumers expect from a modern kitchen appliance range.
The products are designed for everyday convenience, from the kettle’s rapid boil technology and water gauge that helps avoid overfilling, to the toaster’s self-centring slots and multiple browning controls for consistent results. The coordinated collection also gives retailers and consumers the opportunity to create a fully matched kitchen setup with sustainability at its core.
With strong functionality, stylish design and trusted Tower reliability, EcoForm offers a more considered approach to small kitchen appliances for environmentally conscious households.
Why should a retailer stock this product?:
EcoForm taps into growing consumer interest in sustainable home products while still delivering strong everyday functionality and modern styling. The coordinated range encourages linked purchases across multiple kitchen appliance categories, helping increase basket spend and merchandising opportunities.
Backed by the trusted Tower brand, EcoForm offers retailers an accessible sustainability story combined with practical features, strong shelf appeal and broad consumer relevance for modern kitchens.
Please tell us more about the range available to retailers:
Entry ID: 603
