Product Name: Wade Fish Jug
Company Name: RKW
Tell us what’s new about this product:
The Wade Fish Jug builds on over 150 years of British ceramic heritage while continuing to evolve for today’s consumer. Still handcrafted in Stoke-on-Trent using the original Wade design, the collection has expanded with refreshed contemporary colourways including Sage Green, Pink, Eau De Nil and Yellow, alongside classic tones and seasonal additions that help keep the range relevant to modern interiors and gifting trends.
Available in a wide variety of colours to suit both modern and traditional homes, the Fish Jug combines timeless craftsmanship with trend-led styling. The addition of brighter shades such as Yellow and softer contemporary tones like Eau De Nil and Sage Green allows the collection to appeal to a broader audience, from long-standing collectors to younger consumers looking for statement tabletop and décor pieces.
While remaining true to its heritage roots, the Fish Jug has evolved beyond a traditional water jug into a versatile lifestyle product used as a, vase, centrepiece or decorative statement piece throughout the home. Its authentic glugging sound and instantly recognisable fish-shaped design continue to make it one of the most iconic pieces in British tabletop.
Why is this product better than any other on the market?:
The Wade Fish Jug stands apart through its combination of British heritage, authentic craftsmanship and instantly recognisable design. Few tabletop products can claim over 150 years of continuous popularity while still being handcrafted in their original home of Stoke-on-Trent using traditional ceramic techniques.
Its iconic glugging pour creates a unique interactive experience that has become synonymous with the Wade name, adding personality and theatre to entertaining. Beyond functionality, the jug has strong decorative appeal, working equally well as tableware, a vase or a statement display piece, giving consumers greater versatility than standard tabletop products.
Crafted from high-quality English earthenware with a premium high-gloss glaze, the Fish Jug delivers both durability and collectability. The expanding colour palette also allows consumers to personalise their homes while encouraging repeat purchases from collectors and gifting occasions alike. Its blend of heritage, craftsmanship and timeless character makes it unlike anything else currently available in the market.
Why should a retailer stock this product?:
The Wade Fish Jug offers retailers a proven heritage product with broad consumer appeal across gifting, home décor and tabletop categories. Its iconic status, British-made craftsmanship and strong visual impact help it stand out both in-store and online, while the range of colour options encourages collectability and repeat purchase.
With growing consumer interest in heritage brands, artisanal craftsmanship and statement homeware, the Fish Jug appeals to both long-standing Wade collectors and younger shoppers discovering the product for the first time. Its versatility across multiple home uses also supports year-round sales opportunities across gifting and lifestyle retail.
Please tell us more about the range available to retailers:
Entry ID: 597
