Product Name: Zyliss Susi 4 Garlic Press
Company Name: DK Household Brands
Tell us what’s new about this product:
The Zyliss Susi 4 Garlic Press introduces meaningful innovation to one of the most familiar kitchen tools, reworking the 1948 innovation to meet the expectations of modern home cooks. What’s new is a combination of increased capacity, improved ergonomics and a breakthrough approach to cleaning. The garlic chamber has been enlarged by 30%, allowing multiple cloves to be pressed at once without peeling—saving time and keeping hands clean.
The most significant advancement is the integrated stainless steel swing grid mechanism. When the handles are fully opened, the grid automatically pivots out, providing full access for easy cleaning. Paired with a 180° opening and sidewall free design, this removes a long standing frustration associated with garlic presses.
Longer, ergonomically refined handles improve leverage and comfort, while a PFAS free non stick coating ensures smooth garlic release. Combined with durable cast aluminium construction, Susi 4 modernises an iconic design with features that enhance everyday usability.
Why is this product better than any other on the market?:
The Zyliss Susi 4 Garlic Press outperforms competitors by directly addressing the three biggest pain points in the category: effort, capacity and cleaning. The enlarged garlic chamber allows more cloves to be pressed at once, significantly reducing prep time compared to standard presses. Longer handles and optimised leverage require less force, making it more comfortable and accessible for frequent use.
What truly sets Susi 4 apart is its automatic swing grid cleaning mechanism. Unlike conventional presses that trap residue and require fiddly tools, Susi 4 opens fully to release garlic cleanly and quickly—making it far more likely to be used daily. The PFAS free non stick coating further enhances release and hygiene.
Built from robust cast aluminium, it offers durability rarely matched in the category. By combining powerful pressing performance with effortless cleaning and long term reliability, Susi 4 delivers a superior, frustration free experience unmatched by traditional garlic presses.
Why should a retailer stock this product?:
The Zyliss Susi 4 Garlic Press offers strong retail appeal by elevating a high rotation kitchen essential through clear, consumer relevant innovation. Its improved capacity, effortless cleaning and ergonomic design are easy to communicate at shelf and immediately differentiate it from standard garlic presses.
As a refreshed version of a recognised icon, it benefits from strong brand trust while encouraging trade up from basic tools. Broad everyday relevance, durable construction and premium features make it suitable for both core kitchenware and gifting, supporting consistent sell through and repeat purchase.
If you wish to provide a supporting statement, please use the field below:
The Zyliss Susi 4 Garlic Press demonstrates how thoughtful innovation can transform even the most established kitchen tools. By refining a historic innovation with larger capacity, improved leverage and a genuinely effective cleaning solution, it delivers meaningful benefits for modern cooking habits. Every design choice has been made to remove friction from food preparation, encouraging frequent use and long term satisfaction. Susi 4 reflects Zyliss’ heritage of clever, problem solving design and reinforces the brand’s position as a leader in creating practical, high performance tools that enhance everyday life in the kitchen.
Entry ID: 587
