Cookware
Product Name: Viners Assure Knives
Company Name: The Rayware Group
Tell us what’s new about this product:
We’ve recently been working in collaboration with Leanne Lucas, founder of the Let’s Be Blunt campaign, to help raise awareness around safer kitchen knife design. We’re proud to support Leanne’s campaign and her vision to change the way the UK consumer perceive blunt end knives. The Viners® Assure Range aligns with Leanne’s Lets Be Blunt campaign ethos – that knives are designed for kitchen use and not to be misused. We’re committed to driving that message forward, both as a manufacturer and as a responsible member of the community. the Viners® Assure range has been featured across prime-time news segments on Sky, BBC, and ITV — helping to spotlight the importance of safer knife design and the growing movement for change.
Why is this product better than any other on the market?:
This collection has been thoughtfully designed — featuring a distinctive square-tipped blade that helps reduce the risk of accidental injury or misuse, without compromising on everyday kitchen performance. With a square shape, the Assure collection is made of high quality stainless steel and features ergonomically designed, soft touch handles for the ultimate in comfort, with a black non-stick coating on the blade to reduce cutting friction. Featuring a contemporary,
sleek design guaranteed to last.
Why should a retailer stock this product?:
There is no compromise on performance, the Assure knives works just like a regular kitchen knife for chopping, slicing, dicing and scoring foods, as well as opening packets. They are safer for the home, the square-tip design helps prevent misuse and reduces the risk of accidents.They are affordable and widely available, easy to find in major retailers and priced to suit all budgets. They are responsibly made and created in partnership with safety experts, campaigners, and the police to promote safer knife options for the home. The range was designed with feedback from over 1,700 consumers, shaped by real people.
Entry ID: 104
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Product Images
0305.270-ASSURE-3PC-PREP-SET_2.jpg, Viners-Assure-Santoku_0305.212_2.jpg
